The Peninsula Hotels
whatelephant | Merchandise
whatelephant | Campaign
Le Blanc
China UnionPay Football Event
Jomoo Dunhuang Collaboration
My Little Pony Chinese Horse Year
Linked Smile Kid 2024 Summer Giveaway
Lumos Viva | Packaging
Chengyuhe Art and Culture
Intoyou Public Welfare Campaign
Tangrenshen Chinese Food
Blue Secret Men CareSaralolo
2025 - Present
- Conceptualize and execute high-end visual languages, digital assets, and integrated marketing materials tailored for global beauty and luxury brands (including LVMH, Estée Lauder, and Shiseido).
- Design engaging visual assets for top Chinese social platforms, including WeChat, Weibo, and Xiaohongshu (RED).
- Design cohesive Key Visuals (KVs) and layouts that connect online digital campaigns with offline physical events.
- Turn complex marketing plans into simple, high-impact designs that tell a clear brand story
whatelephant Lead Visual Designer
2023 - 2025
- Led visual identity design for merchandise, exhibitions, and events, making sure the brand looked consistent across all touchpoints.
- Designed 12+ merchandise collections using Whatelephant motifs and Macau-Portuguese cultural elements. The collections reached an 85% sell-through rate at the 2024 Grand Lisboa Palace exhibition.
- Led visual design for major brand events, including 2023 Shanghai XINTIANDI, 2024 Shanghai 55 Shopping Festival, and 2024 Macau Grand Lisboa Palace.
- Managed a 5-person design team, gave design direction, checked design quality, and helped onboard illustration interns.
- Created the investor presentation deck for the “Whatelephant in Macau” project. The deck used clear infographics and helped secure MOP 5M in funding from the Macau Cultural Development Fund.
Lumos Viva Visual Designer
2021 - 2023
- Designed packaging for several product launches, improving shelf appeal and keeping the brand look consistent.
- Created event and exhibition materials, including posters, booklets, signage, and standees.
- Designed social media templates and digital assets for the app, website, and social platforms to support brand promotion.
- Helped update the website design and content to improve the brand’s online presence
CHIII Design Visual Designer
2021
- Created brand identity, graphic design, and merchandise design for 30+ clients in food, fashion, beauty, nonprofit, and government sectors.
- Designed illustrations, animations, and promotional materials. Helped achieve a 65% repeat-client rate through steady quality and clear communication.
- Worked directly with clients to understand their design goals and create brand-focused design solutions
B.S. in Design and Visual Communication Design
(2018-2020)
Skyline College
Associate Degree in Studio Art
(2016-2017)
Southland Christian Schools
(2013-2015)
Epsilon Pi Tau Honor Society Member For Technology
AIGA
Logo design
Visual systems
Typography
Layout & Composition
Color systems
Packaging
Print production
Event & exhibition materials
Social media graphics
Marketing design
Web assets
Illustration
Art direction
Design documentation
AI
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
After Effects
Figma
Canva
Chinese
(Mandarin & Cantonese)
Last Updated 24.10.31
Visual Designer based in San Francisco, CA
Visual Designer specializing in brand identity, visual systems, and merchandising. Experienced in creating cohesive design systems across print, digital, and event environments. Strong track record of improving brand clarity, driving sell-through, and elevating visual consistency across organizations.