Social Media
whatelephant is a mild‑tempered elephant‑themed IP brand rooted in Chinese heritage and Macau’s blended Eastern‑Western culture. Made with minimalist soft outlines, this character takes part in varied themed activities as an amiable cultural guide.
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LOCATION is an elegant‑romantic Macau bespoke‑taste boutique coffee shop. It aims for a recognizable unified visual system covering all brand contacts and refined playful bean‑to‑cup illustrations to showcase its custom‑coffee expertise.
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Based in central Macau, boutique café Le Blanc adopts top‑grade Yunnan high‑altitude single‑origin coffee beans. This undertaking designs its drink menu and bean‑introduction cards around an elegant, chic and romantic minimalist aesthetic via serif fonts, soft gradients, blank space and muted‑pastel decorations for modern‑luxury visuals.
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Lumos Viva, whose name stands for light and life, is a wellness‑focused brand dedicated to natural‑based, soul‑nurturing goods with sustainable craftsmanship.
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LUMOS VIVA’s two rainforest‑inspired clean‑beauty sheet‑mask packaging designs, which use ingredient‑specific colour schemes and hand‑drawn botanical graphics
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Bai Ge Xin Neng is a coastal‑based sustainable‑energy firm standing for dependability and vigour. Its modern logo merges lightning and sailing‑boat motifs to convey technological innovation, marine roots, strength and credibility.
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This Macau‑based non‑profit’s logo draws inspiration from the infinity sign and running water to stand for creativity, teamwork and inclusive cultural communication.
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Blue Secret is a mysterious‑toned modern men‑care brand themed around space and attraction. It features core traits of spaciousness, mystique and luxurious charm.
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This redesign upgrades packaging for Tangrenshen’s high‑end cured‑meat range to cater to modern city‑dwelling shoppers and fix the old package’s defects. The design strikes a balance between tradition and premium contemporary styling.
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the kid‑oriented learning app Toddo uses a space mascot to guide youngsters in goal‑setting, progress monitoring and diverse activities. Its user‑friendly space‑themed interface turns study into cosmic adventures and motivates children to learn through edutainment.
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2024-25
whatelephant is a Macau‑based cultural IP that develops collectible lifestyle souvenirs centred on its elephant mascot and infused with local landmarks and folk‑custom culture.
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2024-25
Home‑grown Macau IP Whatelephant has hosted multiple diversified cultural‑art exhibitions. Its shows spread Macanese and traditional Chinese culture with varied creative forms and kick‑off a global cultural‑promotion tour..
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Campaign
Partnered with the Suzhou Super League, China UnionPay’s football‑themed activity features a jersey‑clad panda mascot and interactive games for users to obtain perks. Its user‑friendly UI delivers hassle‑free gameplay and prize‑claiming, combining sports culture with UnionPay's digital payment services.
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My Little Pony: Friendship Magic Garden is a family‑friendly Lunar New‑Year activity combining pony fantasy and Chinese festive culture.
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JOMOO's 2025 Double‑11 campaign integrates Dunhuang art with its restroom hardware, adopting desert‑inspired colour palettes. All offline and online campaign materials showcase the collision between ancient culture and modern‑day bathroom technology and reflect the brand’s pursuit of innovation and traditional heritage.
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Linked Smile Kids’ June‑to‑September summer campaign "This Summer is Different" delivers entertaining travel‑themed oral‑health lessons for children. Its playful bright‑styled visuals across all materials turn dental‑care learning into a fun‑filled summer adventure.
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INTOYOU launches a women‑empowerment public‑welfare campaign to preserve the ancient Nüshu script. It incorporates the delicate script into pink‑toned product packaging and visuals, modernising the heritage symbol and encouraging female cultural‑heritage awareness.
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The Peninsula Hotels
whatelephant | Merchandise
whatelephant | Campaign
Le Blanc
China UnionPay Football Event
Jomoo Dunhuang Collaboration
My Little Pony Chinese Horse Year
Linked Smile Kid 2024 Summer Giveaway
Lumos Viva | Packaging
Chengyuhe Art and Culture
Intoyou Public Welfare Campaign
Tangrenshen Chinese Food
Blue Secret Men CareSaralolo