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Visual Designer based in San Francisco, CA
Visual Designer specializing in brand identity, visual systems, and merchandising. Experienced in creating cohesive design systems across print, digital, and event environments. Strong track record of improving brand clarity, driving sell-through, and elevating visual consistency across organizations.
2025 - Present
Strengthened the company’s visual identity by refining brand assets and elevating visual consistency across all marketing materials. Developed a comprehensive visual identity guideline used to standardize design output across teams.Designed a new company logo, aligning visual direction with brand strategy and leadership vision.Produced event posters and promotional materials, improving campaign clarity and visual cohesion.Whatelephant
Lead Visual Designer
2023 - 2025
Led visual identity development across merchandise, exhibitions, and events, ensuring cohesive brand expression across all touchpoints. Designed 12+ merchandise collections blending Whatelephant motifs with Macau–Portuguese cultural elements; achieved an 85% sell-through rate at the 2024 Grand Lisboa Palace exhibition.Directed visual design for major brand events including the 2023 Shanghai XINTIANDI, 2024 Shanghai 55 Shopping Festival, and 2024 Macau Grand Lisboa Palace.Managed a 5-person design team, providing visual direction, quality control, and onboarding for illustration interns.Created the investor presentation deck for the “Whatelephant in Macau” initiative; infographic-driven storytelling secured MOP 5M funding from the Macau Cultural Development Fund.
Lumos Viva Visual Designer
2021 - 2023
Designed packaging for multiple product launches, enhancing shelf appeal and brand consistency.Developed a full suite of event and exhibition materials including posters, booklets, signage, and standees.Produced social media templates and digital assets for the brand’s app, website, and social platforms to strengthen visual identity and promotional performance.Supported website design and content updates, improving the brand’s online presentation.
CHIII DesignVisual Designer
2021
Delivered brand identity, graphics, and merchandise design for 30+ clients across food, fashion, beauty, nonprofit, and government sectors.Produced illustration, animation, and promotional materials with a 65% repeat-client rate, driven by consistent quality and strong communication.Collaborated directly with clients to define visual direction and execute brand-aligned design solutions.
B.S. in Design and Visual Communication Design
(2018-2020)
Skyline College
Associate Degree in Studio Art
(2016-2017)
Southland Christian Schools
(2013-2015)
Epsilon Pi Tau Honor Society Member For Technology
AIGA
Logo design
Visual systems
Typography
Layout & Composition
Color systems
Packaging
Print production
Event & exhibition materials
Social media graphics
Marketing design
Web assets
Illustration
Art direction
Design documentation
AI
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
After Effects
Figma
Canva
Chinese
(Mandarin & Cantonese)
Last Updated 24.10.31